In even the smallest of companies in today’s modern business world, data is accumulating at a much faster pace than only a few years ago. Along with trying to keep track of it all, there are also issues concerning data security, quality, and other areas. To help manage all things data, you may be considering hiring a data engineer. If you are wondering how a data engineer will help to ensure your company always has quality data, here are some of the most important benefits you should keep in mind.
Data is Valuable
When it comes to making decisions, it’s important that a business has as much information as possible so the business owners can make better decisions. Information such as the use of a product, challenges that customers have, and who would potentially benefit from the business’s products or services account for valuable information. Typically, the information is translated into data so that it can be analyzed. For example, if a company depends on software as part of their business, then tracking data for the use of the software and where bugs in the software can help the business become more efficient and provide more value to customers. Becoming a more efficient company can help decrease costs while adding more value to the customers can bring in more revenue. These two things together create significantly more profit compared to the profit that comes when just one of them is focused on.
Analytics and Corporate Strategies
As software becomes more sophisticated, companies large and small are relying more and more on analytics to develop marketing strategies, reach out to new customers, and build their brand online. When your company hires a data engineer, your ability to gather high-quality data and have it analyzed becomes much easier. Using data about your customers can give you an idea of the situation that most of your customers are in and the interests that they have. With this information, you can create a marketing plan with campaigns addressing the specific target markets, what their pain points are, and where they need to consume the marketing campaigns for the highest conversion rate. Most companies have multiple target markets. The data for these target markets can give you insight into what they need, which can provide you the insight you need to successfully communicate with them in a way that gets sales. For example, if your company provides a product that kills weeds while helping the grass grow greener at the same time, you will want to create a campaign that matches your ideal customer who also needs this product. A general commercial, however, that shows the product killing weeds and making the grass grow greener probably won’t be as effective as a commercial that helps the target audience see themselves using the product. If your data suggests that most of your customers are men who work long hours during the week and work long hours in the yard in the weekend while also being a father to young children, then a commercial showing the fathers spending more time with their kids and less time worrying about their landscaping while their lawn looks amazing can relate to your target audience better than a general commercial. Data helps you find the connection between your product and the person who may want to buy it.
Integrating Data
Since more and more data is used by your business each day, it needs to be easily integrated into existing systems and networks within your company. A data engineer has the skills to accomplish this since their primary responsibility is to obtain, clean, and integrate data. Ultimately, this improves your company’s data efficiency, since data platforms can be constructed that prove to be reliable and have room for expansion. Efficiency is not only necessary for a growing company but it is also necessary if you want to work with investors in the future. By sharing your integrated data results and process, you can get better results, which investors care about greatly.
Data Monitoring
While perhaps a decade ago data gathering and monitoring was akin to the wild west, things have changed in a big way. Today, businesses must deal with numerous rules and regulations concerning data compliance and security. This means that the data gathered and the way the data is stored is regulated by most national governments of which the company and their customers are part of. A data engineer can use their expertise in this area, especially when it comes to data quality monitoring. Along with creating data platforms that will analyze very large amounts of data using AI and machine learning, they will also be able to help you analyze data so that real-time predictions and customer feedback become a big part of your company.
Automating Data Compliance
Finally, a data engineer can not only help your company stay up-to-date on the latest data compliance regulations but also develop platforms that will create automated data compliance. By doing so, you will have one less thing to worry about, knowing your company’s data systems are set up to ensure data compliance happens 24/7.
As your company’s data pipeline gets bigger and bigger, a data engineer’s role will become increasingly important. From helping your company have high-quality data to creating platforms that keep data secure and clean, you will rest easier once you have a data engineer as part of your team.
