Establishing yourself as a reliable product or service provider is critical to increasing brand awareness, and consequently generating more revenue. By implementing an efficient email marketing campaign, not only can you improve communication with your prospects, by you also build solid relationships, gather valuable data, and boost marketing ROI.
Assuming that you have some experience writing and designing successful sales letters, you understand how painful this process can be. You must carry out extensive research to better understand what your customers expect and want. Also taking note what your competitors are doing better than you, and how you should structure your emails in order to make them more attractive for potential customers. Even when you think your sales letter is perfect, there might be a little something that holds it back from generating the amount of revenue you want. Let’s take a look at some of the most common self-sabotaging mistakes you might be doing.
Improper Management of Readers Expectations
Loading your prospects’ inbox with unwanted clutter can be one of the biggest mistakes you ever make in your e-mail marketing campaign. As a marketer, you must know what your readers’ expectations are before sending them countless emails, and carefully monitor email activity and consumer responses to take advantage of opportunities and high-quality leads before they are driven away.
Prior to signing up for a newsletter, you should properly explain your consumers what this entails, how frequently they should expect to see your emails in their inbox, and other details that might be pertinent to decision-making. Failing to do so can result in disappointment and resentment, causing them to unsubscribe from your newsletter, and therefore decrease ROI. Instead of trying to trick your recipients into reading your emails, you should opt for showing them transparency whenever that is possible. Opt for a subject line that matches the content of your newsletter’s body, making sure to exclude misleading information. Showing respect for your prospects’ time and attention can be the key to making your e-mail marketing campaigns successful and productive.
Not Implementing Good List Segmentation
Swimming in customer data is a common occurrence for most marketers. Thanks to the availability of marketing automation and analytics technologies that gather, report, and optimize information consistently, you might find yourself overwhelmed by the amount of data you have to handle. However, when you harness it with the right tools, this information can bring a lot more e-mail marketing ROI, especially if you understand the importance of proper list segmentation.
Think of how you should best separate your recipients based on specific differentiating factors derived from customer data. Doing so allows you to create more personal messaging that makes your prospects feel special, address their interests and concerns, and eventually increase ROI. The more refined the segmentation, the more successful your newsletters will be.
Segmenting your e-mail marketing list by user persona constitutes an easier way to personalize the messages you send to your recipients. Every online business has at least a few customer profiles they are selling to based off product or service use case. Once you identify the patterns, and segment the list, you should create subject lines and body texts that appeal specifically to each persona. Touching on a common interest of the group is better than sending out random e-mails that appeal to a percentage of your recipients, thus generating less ROI.
The popular saying online is that the “the money is in the list”. Having a solid email marketing campaign allows to reach out to clients who have already shown a direct interest in your business. This is why it is important to not abuse the power and opportunity that has been handed to you.
The writer, Edrick Hypolite, is a digital entrepreneur who has spent a few years learning the tricks of the ecommerce trade. For getting the most out of his website, he outsources the all-important checkout process to Fast Spring. If you wish to learn more about Edrick you can visit on Google+.
