People often speculate about what makes a good entrepreneur. Are these people born with personalities that destine them to be a success in business or do they have to learn and adapt as they go? There’s no definitive answer to this question, but in this blog we take a look at some the important factors that contribute to creating effective business people.
A willingness to take risks and try something new
According to a recent study published by Oxford Psychologists Press, people who view themselves as impulsive, creative and willing to take risks are significantly more likely to describe themselves as entrepreneurs. It stands to reason that people who are unafraid to try new things are more likely to decide to strike out on their own and launch companies. These people tend to be open, spontaneous and flexible, and they are less influenced by convention and tradition.
Such traits do appear to be present in many of the most well-known entrepreneurs. Take TV personality and businesswoman Kim Kardashian as an example. She may not be universally liked, but the celebrity has certainly made waves in the business world. Mentioning this point in a blog post, field marketing and fundraising specialists Appco UK drew attention to Kim’s ability to seize opportunities. For example, when she was expecting her first child, she signed up to endorse an array of pregnancy-related products and then, when the baby was born, she released a kids’ clothing line. Appco also highlighted the fact that the star made millions by endorsing slimming products and sharing her ‘diet secrets’ when she lost weight.
Room for all personality types
However, it isn’t accurate to suggest that all businesspeople conform to this stereotype. Although certain types of people may be more likely to start companies, there are entrepreneurs of all descriptions. From those who like everything to be carefully planned in advance to those with a fine attention to detail, myriad personalities can succeed in business.
Persistence is key
Arguably the most useful quality for businesspeople to have is persistence. Appco Group’s example of Kim Kardashian is also relevant here. The entrepreneur has often faced adversity and emerged stronger as a result. For instance, although she was ridiculed in the press when her second marriage ended after just 72 days, her next reality TV season attracted the biggest audience the programme had ever had.
A willingness to keep going even when things are tough and to meet challenges head on can help entrepreneurs to navigate a whole range of difficult situations that may cause others to give up.
