For some businesses, trade shows account for a major part of annual sales. In fact, some businesses rely entirely on tradeshows for their annual sales. Indeed, there are trade shows for the jewelry industry, the clothing industry, the electronic industry, the automotive industry and beyond. These trade shows are usually held twice a year and buyers come from all over the world. In order to attract these buyers, you will need to make sure that your booth at the trade show is expertly designed and executed. When it comes down to it, this is your moment to shine. Here is how to design an exciting booth display for a trade show.
- Make sure to reserve a decent sized booth – you don’t want your space to look overcrowded. When it comes down to it, you typically have a choice between a few different spaces when you are booking a booth at a tradeshow. Ideally, you want to think about how much space you will need. The last thing you want is for your booth to look crowded.
- Make sure that you use lots of imagery – people connect with imagery. If you have imagery of your products, you want to include these images in your display. Images really do speak very loudly and they can set your booth apart from other booths at the tradeshow. If you don’t have images, you may want to take some high quality images and print them out. This is especially the case if you sell clothing and you want people to see what it looks like on real people.
- Make sure that the name of your business is visible – if you want to make your booth exciting, your brand needs to stand out. Your business name – and your logo – is really important. This material is what will set your business apart from all the other businesses that are showing at the trade show event. Plus, your logo will help you build your identity. The more people that see your logo, the more familiar they will be with it. This is why you want your logo to be clearly visible.
- Make sure to hire a trade show display designer – having professional help will really make your booth stand out. If you are lacking on the design end, you may want to bring in the professionals. For instance, Blazer Exhibits & Events will help you put together a visually stunning booth that will attract customers and buyers. Even if you do have a design sense, you may want to work with a display designer to really make your booth truly something.
- Make sure that you provide enough lighting – lighting is important for standing out and for making your merchandise look the best. On top of everything, you want there to be plenty of light. Lighting is incredibly important, because it will help illuminate your booth and make it visible from far away. Plus, having the right lighting will make it easier for buyers to browse through your merchandise. In the end, you can’t underestimate the power of good lighting.
