The main reason why you have a website is to attract more traffic to your business. If your website is not doing this, there must be something it is missing. Achieving lead conversions is a combination of different processes and there is no one strategy that can work alone. For instance, solid call to action or great marketing copies will not be simply enough to get you more email subscribers.
If you already have a website and you feel like you are doing everything right and still not achieving your goals, then you could be having a web design that is working against your efforts. There are many things that need to be considered when a website is being designed to make sure that the design is part of the traffic attraction and the reason why visitors turn into buyers.
Your Web Design Should be for your Target Audience
Most of the web designs that are effective in lead conversions are created for the buyer persona. Most business owners go wrong on this one because they create a website they personally think is attractive and easy to use. When you run a business, your decisions are restricted to the management and not to what you think is right for your customers. You need to know what your target customers want, how they want it and what they are saying about other businesses in your industry.
Find out what they want – The best approach here is research. Talk to your customers and find out what problems they have and what they want done in your line of business. This way, you will have an idea of the kind of buyers your website should be addressing.
Give them what they want – As you have your website designed by professionals, you should pay attention to the needs of your audience and to their buying behaviors. This is the only way you will come up with a design that will appeal to them and get more lead conversions.
Everyone Loves Offers
Everyone is in love with offers and you need to give them something they will want to click on. Free guides, tutorials, informational videos, eBooks and any other helpful offer will go a long way into attracting more traffic and keeping the visitors interested. Keep in mind that more traffic means more conversion as long as your offers have something that solves your target customers’ problems.
Call to Action
The graphic appearance and the location of the call to action are quite important in a web design process. These CTAs have to be clearly visible such that any visitor will see what is on offer. This does not mean that the call to action should take the entire page, it just needs to be visible and not all over.
Have a Good Layout
Your website should be easy to understand and no matter how complex your industry is, being organized will earn you points in this. Your layout needs to be organized because most users do not want to waste time trying to understand your website. Have the call to actions on each of your website pages. The testimonials are also important and should be visible. Throw in some fun images and creative graphics because no one is interested in a boring block of text.
As much as you want to use images and videos, keep in mind that they need to be part of the lead conversion process. Choose your images wisely because most people are attracted to images than they are to text. Just make sure the images and any other media you use contains a message that will work positively towards improving lead conversions for your business.
Create the Right Landing Page
Landing pages are effective if you want your target audience to complete forms. You just need to make sure that everything is kept simple and straightforward. The use of visual content and bullet points will do your business website a lot of good. The fact that it is a landing page means a lot of visitors will land on it and it needs to be impressive enough to make them want to stay on the website and do more.
Your Web Design Should lead to More Conversions
Just like people will judge others by their dressing, web users will judge a business the way the website appears. The experience they get from the website will go a long way into determining whether they will buy from you or not. If you have a business website or you are planning on getting one, it is important to talk to a professional web designer to have the process professionally handled for better lead conversions. Always remember that your website is your business’s online representation and it needs to be at its best.
