It’s crucial for physiotherapists to develop a robust online presence.
In the midst of growing technology these days where the internet becomes indispensable, it’s vital to come up with a robust digital marketing plan.
Digital marketing offers an excellent opportunity for most small clinic owners, and physiotherapists should take advantage. It leverages automation and creates a slew of online opportunities.
However, most PT’s do not know where exactly to start.
The good news is, this article will give you a step-by-step guide on how to create a reliable marketing plan that can score you new clients ‒ and it’s probably more accessible than most people think.
1. Build Your Strategy
First and foremost, for you to be able to build a solid online marketing strategy, you need to have a clear understanding of your business goals, your vision, your field of specialization and the type of clients that you want to attract out there in the market.
Having these elements defined makes it easier to start working on a digital strategy that identifies with your goals. If you’re consistent with these areas, clients will readily interact with you. As a result, it’s easier to engage your target market in the long run.
Moreover, see to it that that the rest of the staff in the clinic should share your vision and understand your business goals.
Remember, most businesses fail not because they don’t have a plan. They fail because they’ve been using the wrong strategy to work out a plan.
2. Develop a Strong Online Presence
You have to build a website and drive a significant amount of traffic to it.
Primarily, your site should be designed in a way that should be in line with your branding, content strategy, and specific target market.
You have to understand though that building just a website won’t automatically drive traffic into it. Everything should be set up with these elements in mind ‒ SEO, blog, links to social media, easy access to contact information, mobile-friendly interface, data form, and usability.
In short, your website should focus on giving your visitors an excellent user-experience by coming up with compelling, engaging content that has the power to captivate people. To keep your site SEO optimized, you need to invest in companies offering top SEO Services for Physiotherapy to drive leads and improve overall conversion.
Once you launch your site, you must use various marketing channels such as social media to drive a significant volume of traffic. All of the elements must be adequately working and optimized to maximize your reach.
3. Convert Leads to Sales
Once your target clients found you, you have to follow through to secure an appointment with them. However, here’s a fact ‒ not everyone who’s going to visit your website is ready to set a date.
For those people who are not ready to make a decision, you can still get their data so that it will be easy to follow up. You can do this by giving away something in exchange for your customer’s details such as an e-book, free consultation, workshop, class, or anything in which people may find something of value to them.
Meanwhile, for people who are already prepared to make a booking, make it easier for them to identify forms and make a clear call to action button or text. Make the entire booking process in your website as easy as possible, for people to understand as you continually build trust with them.
Remember, once you have these details, maximize it by building productive relationships and giving out valuable information. That way, if the client is ready to book an appointment, you’ll be the first choice that comes to their mind.
4. Retention- Maintaining a Loyal Following
As a physiotherapist, you’re not only in competition with other physiotherapists but also other allied health professionals as well.
Once you’ve converted a lead to a potential customer, you’re only halfway there.
Your goal is to keep loyal customers as future customers. Sure, providing an excellent service to your clients during the treatment session is one thing, but it’s crucial to maintain constant communication with all your clients even outside of the clinic.
Therefore, continuously engage people on various social media channels, utilize multiple smartphone apps wherein you can prescribe them numerous exercises to track their progress and come up with personal email campaigns. It shows how committed you are to a client’s well-being, every step of the way.
5. Measure – Know What Works and What Doesn’t
Finally, the most crucial thing about creating a marketing campaign is measuring your ROI. Keep track of your progress by knowing where the leads are coming from, the reason why people are converting, and what keeps clients loyal. Put these vital pieces of information in a spreadsheet, and always keep track of your social media insights.
By following these steps, it will be easier to achieve your goal to become one of the most sought out physiotherapists in your location and grow your business at the same time.
