Many companies have a problem when it comes to measuring what their public relations campaigns are returning to their business in profits. Many of the common strategies for performing public relations measurement for their company will depend on individual models that are based on the individual’s formula for what that success is. To understand how well the company is doing, the company needs to analyze the connections that their company has between the growth of their organization and the methods that their public relations team are using. Here are three of the ways that Public relations measurement can be easily determined.
How Efficient Is Your Sales Cycle?
A good way to see where your public relations team is increasing the potential of your company is to analyze your sales cycle. It may seem like these two are unconnected but, when you have a strong strategy, you should see that the amount of time that your sales cycle takes to complete is shortening. It should be becoming more efficient while creating more prospects for your sales team to handle. You should see an increase in the amount of times that your company name is searched for on the internet which shows that people are looking for your business instead of performing a blanket search for businesses like yours.
How Are Your Inbound Leads Doing?
A good public relations strategy will use social media to help promote the company that it is designed to promote. This can be one of the easiest ways to understand how your company is doing since social media is easy to track. You can easily see the views and followers that you have along with enabling your customer’s comments about your company. Inbound leads do not just stop at social media. Inbound leads can refer to any publication that the company uses to promote itself.
One of the easiest ways that you can tell how good your use of inbound leads are doing in printed media or outside publication websites is to track how your website is doing. Many website builders include some kind of tracking option which shows you the page views and other relevant information you need to properly track how your inbound leads are doing.
How Credible are You with New Prospects
Another way that a strong campaign will benefit your business is by the new prospects your company is getting that are looking to do business with you. If a new prospect has more credibility than the prospects you are getting before, your PR campaign might be the reason they are wanting to do business with you. After all, you want to do business with companies that hold the public’s eye, not the ones that they hardly know about.
If your sales team is very busy with new prospects with well-known brands that they are representing, you should consider that your strategies are working and it is time to move on to the next phase in your strategies to make your business better. A clear example of this is if your new prospects reference how much they have learned about your company through your public relations efforts.
